Now on air, we designed the new winter campaign of InBlu, an Italian brand of shoes, sandals, flip-flops and slippers.
Slippers were the highlight of this campaign as they are the top winter product of the InBlu collection. Our aim was to highlight that behind the lightness and softness of the products hides a great resistance and flexibility.
Armed with the new tag line “incredibly soft, extraordinarily resistant”: we created the advert entirely in 3D. Three different products morph into objects reflecting the values of sympathy, vivacity and warmth of the brand.
The campaign airs on TV on the Rai network, on radio on Radio Italia, Radio 101, Kiss Kiss, Rds and Rtl, and on the web.
Creative Director: Giulio Nadotti
Produced and Post by: Studio Pandora