Catch the Fonzies
DESCRIPTION
Catch the Fonzies was a series of four videos created by the agency Bitmama and produced by Studio Pandora starring two popular professional gamers Dexter (Il Vostro Caro Dexter) and Stormy (S7ormy). This project merged video games and reality. We took the familiar platformer style video game world loved by teenagers (of all ages) and dropped it onto the streets. Using a mixture of beautifully shot video and high definition CGI, the videos were inspired by the world of platformer video games.
We created a narrative universe influenced by everything that is happening “now,” from the famous Fortnite Dances and the urban fashion, to the viral challenges posted across social media to create something unique that would appeal to the emerging Generation Z audience.
Credits:
Agency: Bitmama
Produced and Post-produced by: Studio Pandora
Directed by: Francesco Catarinolo
DP: Alessandro Mattiolo
Line Producer: Demis Sacco
VFX Supervisor: Carlo Misischi
3D Artist: Giulia Filippini
3D Artist: Roberto Caravana
Composer: Alessio Mariani
Music Production: Lorenzo Scaglionari
Virals video
Fonzies gli originali
Bitmama
Catch the Fonzies – #1 Accetti la sfida?
Catch the Fonzies – #2 La sfida di Dexter
Catch the Fonzies – #3 La Sfida di S7ormy
Catch the Fonzies – #4 Sfida Finale
MAKING OF
To achieve the cartoony look of our animation, we start with modelling the characters, choose materials and insert the textures, then continue with the set-up of the object lights and then render these images.
Alongside this, we animate the characters. Animating a sheet of paper that turns into origami was complex. Once the rendering is completed, the levels are composed and everything is exported for editing.
BACKSTAGE
